SEO & Website Audit
Optimising your website and search engine optimisation (SEO) go hand in hand. If your website isn't optimised then it's unlikely that you're performing as well in search as you could be. Or on the flip side if your SEO is strong but the traffic coming to your website isn't converting then there's probably something amiss on your website.
SEO is hugely powerful marketing tool that is often misunderstood or overlooked by small businesses and I'm passionate about making it a core part of every small business owners marketing strategy. Put simply SEO will bring your ideal customer to you rather than you searching for your ideal customer. Sounds good right? It sounds good because it is good and it's totally doable with the right things in place both on your website and outside of it.
How does the SEO & website audit work?
When completing the audit I like to look at the full picture of your business goals, website and SEO. This allows me to give you actionable insights on how to improve your website and wider online presence to both optimise for search and meet your end business goal.
Before beginning the audit I will schedule a call with you in order to understand your business and the key goals of your website. Your primary website goal may be generating enquires, making online sales or simply signing up to your mailing list. It's important for me to understand this primary goal and purpose from the very beginning so that I can complete an audit focussed on driving towards this.
The review I complete will differ depending on whether your website has an e-commerce function or is service based, more information on this below. What won't change is the core of the audit:
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Review of your website usability across mobile, tablet & desktop devices
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Review of your website content
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Does this meet the need of your visitors and drive them to convert
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Does your content contain relevant search keywords
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Is your page content structured optimally
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Review of your websites ranking for key search terms relating to your business
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Keyword review
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Site speed review
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Backlink review
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Review of your site analytics to evaluate current incoming traffic and user activity on your website (dependent on on site analytics already being in place and shared with me)
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Local search review (if relevant to your business)
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Google Business Profile
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Local citations
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E-commerce Sites will also include:
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Full funnel review - Product page > Basket page > Checkout Page > Order Confirmation Page
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Priority actions to convert more visitors into buyers and how to measure this.
My audit will be provided to you as a comprehensive, prioritised report and action plan on key areas of improvement that will help you grow to reach your goals.
I can deliver the website and SEO audit report and action plan to your business for implementation by you or your team or I can work with you on an ongoing basis to implement the changes.
For businesses requiring ongoing website support I also offer Conversion Rate Optimisation (CRO) packages. All of my services can be tailored to meet the specific needs of your business.